A Complete 2-Day Course in Your Area
An Essential Course for Companies Using Bokun and Wordpress
Who is this Course Designed For?
This 2-day Bokun training course has been designed for suppliers or resellers who are ready to launch their activities & tours online and may not have the experience of using Bokun or a website.
The training is structured so that participants can follow the necessary steps to push products LIVE. Additionally, a website is included and is pre-installed before the day of the course. Expert SEO training is given to help boost products in organic search.
Companies who operate in the travel industry may struggle when learning a booking system or promoting products on their website because it demands a lot of time, on top of their everyday job. The learning curve for booking systems can be steep for inexperienced users. Additionally, integrating a booking system with a companies website can add additional stress without proper training.
Transferring Bokun Code to a Website
Training Courses that offer help with booking systems can assist in the learning process through structured steps. However, when it comes to transferring products to a website, then new problems arise. Most companies have different types of websites with different themes or editor programs, this makes the training program more complex in a group training class.
The Solution is in 2 Parts
- To create REAL products in Bokun - ready to go LIVE during the training session.
- Encourage each participant to create at least 3 products. The details of the product do not have to be perfect - they can always be changed later.
- The focus is on getting them LIVE and allowing them to be bookable - either by faktura or credit card.
- Make deals with other suppliers and resellers.
Each participant will be given a complete Wordpress website where they can add their own products. This website will be pre-installed before the course starts.
Everybody will have the same Wordpress website to start, this will allow the group to learn the basic functions together in a more efficient way.
The website has been built with a focus on displaying tours and activities. With an easy to use backend interface - users only need to fill in boxes when creating new products.
The design of the template includes:
- An easy way to add products - just fill in the boxes!
- An editable home page.
- An area to add your company logo.
- Category menus for products to see all products at a glance. Also great for SEO.
- Blog Area - Write articles easily.
- Shopping Cart - Allows customers to add more than 1 activity or tour and pay with 1 transaction.
- Google Analytics Ready - Just enter your Account No.
- Free Updates on the Wordpress Theme for Life.
- Essential plugins for SEO, security and speed installed.
- Responsive for all platforms: Mobile, Tablet, Computer.
- No Yearly Fees or Hidden Costs.
Website Installation & Adding Experiences
Domains and Sub-Domains
Ideally, the best option is to have every participant with the same new Worpress website. I will pre-install the websites a week or so before the start of the course.
However, if the participants have websites they wish to keep, then it may be a better idea to create a sub-domain and have the new website added there instead.
If so, then it's easy to add a link from the main website to the sub-domain.
What is a Sub-Domain?
If you have a website called - www.mytravelwebsite.se, then the sub-domain could be called something like - book.mytravelwebsite.se - where the word 'book' or any other choice is added to the start of the domain.
Backup Your Existing Website Content
It's important to understand that if the new Wordpress website is installed on the existing domain then it will replace any existing content. Participants should backup all text, images or movies before the new installation.
The Advantages of a Wordpress Website
In my experience, the fastest way for companies to go live in a group training session is by using the same Wordpress template.
The Process of Creating Products Using the New Wordpress Website
When a user creates a new Wordpress 'post' they are presented with the following boxes to fill-out.
- Enter experience description.
- Enter map location where activity starts (paste in a Google map).
- Enter map location where activity ends (paste in a Google map).
- What should visitors bring? (warm clothing, training shoes, water etc).
- Enter pickup information - If needed.
- What large image would you like to use at the top of the page? By adding more than 1 image an automatic slider will be created.
- Product gallery - Add images to enhance the experience.
- *Paste your Bokun Code here
Automatic Product Check and Publishing Products
*Essential fields can also be assigned - For example, if you do not enter any Bokun Code then the product will not be publishable. This ensures consistent design and all product information is filled out correctly - super simple!
Technical Requirements for Myself and the Participants
Administrative Access for Wordpress
I will require access to install the Wordpress template on the domain space of the participant. I can also install the template if you can provide administrative access to an existing version of Wordpress.
Where there is no installation, I will need access to the Control Panel of the domain space. You may contact me if you need further technical help.
For the purpose of taking credit card transactions - A security certificate will be required for the new website (https) - The website hosting company can assist with this. You can contact them and request a Let's Encrypt Secure Certificate which is sometimes free with some companies.
For Participants - BEFORE the day of the course
- Register a new Bokun account - You can sign up for a new account here - https://bokun.io
- For online credit card payments I recommend using Stripe. You can sign up here - https://stripe.com. The process of creating a Stripe account may take several days to clear so I recommend doing this at least 1-2 weeks before the course. We will connect with Bokun to the Stripe account on the day!
- Product images - Large images (at least 1500px wide). We can use the images for the main image slider and image gallery. The more images the better!
- Product text descriptions including start and end points of tours / activity.
- Text for any special equipment or clothing required for the activity.
- A Facebook Business Page - We will be adding a link from Facebook to Bokun's Storefont. Storefront is a way of displaying products to the public from your Bokun Account.
Day 1 Morning
- Tour of Bokun - Focusing on Experiences
- Creating 3 Activity Tours and Adding Prices
- Connecting with Stripe
- Using Storefront and Going LIVE
Day 1 Afternoon
- Availability and Rules
- Grouping Products
- Bokun Widgets and Channels
- The Marketplace and Contracts
- Boxing and Combining Products
Day 2 Morning
- Intro to the Wordpress Template
- Editing the Home Page
- Creating New Products and Adding Bokun Code
- Search Engine Optimisation (SEO) within Wordpress
Day 2 Afternoon
- Creating Agents / Affiliates and Commission Groups
- Connecting with OTA's
- Customising the Look of Bokun
- Free Open Source Software for Images
- SEO Expert Advice
This Bokun training course is given in English and is available in Sweden, Norway, Denmark and Finland.