Google Adwords and Keyword Tools
Google Adwords – Discovering New Markets
You probably already know your competitors, just type in the same business services – the same as you offer, and there they are! But did you know there are many new opportunities for gaining valuable targetted visitors to your online business? People are searching and we try to imagine what they are searching for and producing content to be discovered. Of course, this method of thinking is extremely flawed – It relies on nothing more than your limited imagination.
Keyword Planning Tools
The Keyword Planner – Get your hands onto these tools because they provide essential keyword statistics of individual search terms over the last 12 months. The first box allows you to enter your keywords and discover new related keyphrases. I usually start with a generic keyword or phrase and have settings set at broadly matching.
Generic Search Terms
An example of a generic search term could be ‘training shoes’ – The highest amount of searchers for this term gave me the result – adidas shoes. This was a worldwide search and estimated searches per month were between 1M-10Million. Not surprising the competition is set at high either!
However, let’s go to the other end of the scale – ‘What are cross-training shoes’ – an estimated 1k-10k monthly search but low competition.
The Relevance of Low Competition
This is a great benefit for content writers and search engine optimisation – especially for those want their content to be seen. Take all of the low competitor keywords and put them into your carefully crafted articles. Wouldn’t you rather have your content exposed to a lesser competitive market but receive more visitors? There is no downside here – you are merely capturing the visitors who are researching, but might not be ready to buy – Just yet!
Deeper Understanding of Keywords
Sometimes you can be surprised by the results of your research, or even disappointed. However, the results speak for themselves and give you the information you searched for. Therefore, don’t stray too far from the yield of results – This is factual content! And you can now use it your advantage. The keywords or search terms that you didn’t think of can now be your future markets.
The Google Adwords’ Tools are amazing tools for businesses. You will have to register with a new credit card first before you can access the tools. Don’t worry, you won’t be charged, until you start a Google Adwords campaign. You can use the tools as much as you want for free.